Affinity Therapy Services

“I'm Ross Grossman, and I've spent over 40 years trying to understand what makes people tick—including myself. Early in my life, I struggled with my own effectiveness. Personally. Professionally. I knew something wasn't working, but I couldn't see what. That frustration sent me on a deep dive into philosophy, psychology, and the science of human behavior. What I eventually found was a clear, evidence-based framework for understanding why we think, feel, and act the way we do—and more importantly, how to change it. That discovery changed my life. Now I help others access the same clarity. I hold a Master's degree in Clinical Psychology from John F. Kennedy University and a Bachelor of Fine Arts in Film from UCLA. I'm a Licensed Marriage and Family Therapist in California with experience across some of the most demanding clinical settings: Kaiser Permanente's Psychiatry and Chemical Dependency programs, West Oakland Mental Health, the Cocaine Recovery Center, and Children's Bureau of Southern California. I've served as both a Clinical Supervisor and Utilization Manager overseeing teams of clinicians and interns. But credentials only tell part of the story. What I bring to every session is this: I know what it's like to feel lost, and I know what it takes to find your way out. I don't sit above my clients as an authority dispensing wisdom. I sit with them as a guide who's walked difficult roads himself. My work has been featured in national publications including Forbes, Men's Health, Cosmopolitan, and Yahoo Lifestyle. I'm currently completing my first book, Psychology—Yesterday, Today, Tomorrow, featuring interviews with the world's leading psychotherapists.”

About Us

Affinity Therapy Services was founded in 1992 on a simple belief: therapy should actually work. For over three decades, we've provided individuals, couples, and groups in Los Angeles with something rare—a therapeutic experience that's both deeply compassionate and ruthlessly practical. We don't do endless sessions that circle the same problems. We don't offer vague reassurances. We offer clarity, tools, and a genuine path forward. Our founder, Ross Grossman, MA, LMFT, built this practice after years of working in high-intensity clinical environments—psychiatric units, chemical dependency programs, child and family services—where results weren't optional. That background shaped everything we do. We meet you where you are, we help you understand what's actually driving your struggles, and we equip you with evidence-based strategies that create real change. Whether you're navigating anxiety that won't quiet down, a relationship that's lost its way, or a pattern of self-sabotage you can't seem to break, we're here to help you find your footing. We've sat with hundreds of clients facing these exact challenges. You're not the first person to feel this stuck—and you won't be stuck forever. Featured in Forbes, Men's Health, Cosmopolitan, Fatherly, Bustle, and Univision, Affinity Therapy Services has become a trusted resource for people ready to stop surviving and start thriving.

Approach

Here's what we believe: your brain often lies to you. It tells you that you're not good enough. That your relationship is hopeless. That you'll never finish that project, have that conversation, or feel like yourself again. These thoughts feel like facts. They're not. They're patterns—and patterns can be changed. Our approach combines the most effective, research-backed therapeutic methods available: Cognitive Behavioral Therapy (CBT) helps you identify and restructure the thinking patterns that fuel anxiety, depression, and self-defeating behavior. Rational Emotive Behavioral Therapy (REBT) goes deeper, challenging the core beliefs that create emotional suffering in the first place. Solution-Focused Therapy keeps us oriented toward what's working and what's possible, not endlessly excavating the past. Acceptance and Commitment Therapy (ACT) teaches you to hold difficult emotions without being controlled by them—and to take action aligned with your values even when it's hard. And Hypnotherapy and NLP access the subconscious patterns that conscious effort alone can't always reach. We don't pick one method and apply it rigidly. We listen to you, assess what's actually happening, and build a personalized approach that fits your situation, your personality, and your goals. What does this look like in practice? We move quickly to identify both the real-world problems you're facing and the internal obstacles—thoughts, emotions, beliefs—that are keeping you from solving them. We give you tools you can use immediately. We challenge you when you need challenging and support you when you need support. We don't waste your time. Therapy with us isn't about becoming a permanent patient. It's about becoming someone who no longer needs therapy.

Contact Affinity Therapy Services

Ask a quick question or arrange a time to meet.

Basic Information

Los Angeles, United States

Services

We offer comprehensive mental health services for individuals, couples, and groups via secure, HIPAA-compliant telehealth—available anywhere in California. Why Telehealth? Because life is complicated enough without adding a commute. Our clients connect from home, from work, from wherever they can carve out private space. Research consistently shows that online therapy is just as effective as in-person treatment for most concerns—and for many people, it's more accessible, more consistent, and easier to fit into a demanding life. Individual Therapy For those struggling with anxiety, depression, panic attacks, phobias, grief, stress, life transitions, self-esteem, or simply feeling stuck. We help you understand what's driving your distress and give you practical tools to move forward. Couples & Marriage Therapy For relationships in crisis or those that have simply lost their spark. We address communication breakdowns, conflict patterns, infidelity, intimacy issues, and the painful question of whether to stay or go. We also offer premarital counseling and support through separation and divorce. Group Therapy Including our signature Procrastination Stoppers groups and Artist Accountability Groups for creatives who struggle with follow-through, time management, and staying accountable to their own goals. Learn more at www.get-focus.org. Life Coaching For those who don't need clinical therapy but want guidance navigating career decisions, dating and relationships, confidence-building, and personal effectiveness. Specialty Areas Include: Depression & Anxiety · Panic Attacks & Phobias · Social Anxiety & Shyness · Relationship & Dating Issues · Marital Infidelity · Separation & Divorce · Procrastination & Productivity · Addiction & Recovery · Grief & Loss · Work & Career Challenges · Parenting & Family Issues · Stress Management · Confidence & Charisma Building · Trauma-Focused CBT Flexible Scheduling We understand that life doesn't stop for therapy. We offer same-day appointments, some early evening sessions,and urgent appointments when you need support fast. Ready to Begin? Contact us for a free 15-minute phone consultation. No pressure—just a conversation to see if we're the right fit. Serving all of California via secure telehealth

Works With:

•Adults
•Couples
•Groups
•Individuals

Staff Employed:

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Clinical Social Workers
A social worker trained to diagnose and treat mental health conditions through therapy, often in healthcare or community settings.
•Relationship Therapistss
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Group Therapists
A therapist who facilitates therapeutic groups, using the dynamics between members to support emotional growth and healing.
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Hypnotherapists
A therapist who uses guided relaxation and focused attention (hypnosis) to help clients access the subconscious mind and facilitate change.
•Life Coaches
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Licensed Marriage and Family Therapists
A therapist licensed to work with couples and families on relationship difficulties, communication, and family dynamics.
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Therapists / Counselors (Qualifying)
A therapist or counselor completing supervised clinical training toward full qualification.

Area of Expertise

Organisation Focus Areas:

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Anxiety
Persistent worry, nervousness, or fear that is disproportionate to the situation and interferes with daily functioning.
Learn more about Anxiety
•
Career Issues
Work-related difficulties such as chronic dissatisfaction, conflict, burnout, uncertainty about direction, or the stress of career change.
•
Codependency
A relational pattern in which a person's sense of identity and self-worth becomes excessively tied to caring for or controlling another person, often at their own expense.
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Stress / Burnout
The body and mind's response to prolonged or excessive demands. When sustained, it can lead to emotional exhaustion, detachment, and reduced functioning (burnout).
Learn more about Stress / Burnout
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Shame
A deep, painful emotion involving the belief that one is fundamentally flawed or unworthy, which can affect self-perception and relationships.
Learn more about Shame
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Self-Esteem
A person's overall sense of their own worth and value. When chronically low, it can drive self-doubt, avoidance, and difficulty in relationships.
Learn more about Self-Esteem
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Addiction
A compulsive dependence on a substance or behaviour, such as alcohol, drugs, or gambling, that causes harmful consequences to health, relationships, or daily life.
Learn more about Addiction
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Relationship Issues
Difficulties in romantic relationships, including communication problems, trust breakdowns, conflict patterns, or uncertainty about the relationship's future.
Learn more about Relationship Issues
•
Procrastination
The habitual delay of important tasks despite knowing the consequences, often driven by underlying anxiety, perfectionism, or fear of failure.
Learn more about Procrastination
•
Life Transitions
Major life changes, such as relocation, retirement, parenthood, or career shifts, that disrupt routine and require psychological adjustment.
Learn more about Life Transitions

Registrations

BBSE

LMFT

Service Area

Affinity Therapy Services

In-person & Online

Los Angeles, California

United States